Project Overview.
Black Lab Leather Goods is a handcrafted leather goods company based in Chestertown, Maryland, specializing in high-quality, custom-designed leather items. Established in 2016, the brand focuses on craftsmanship, Western leather carving, and providing unique products for its customers.
Project Goals.
Black Lab Leather Goods needed a cohesive brand identity and an online presence that reflected the artistry and craftsmanship behind their products. The goals were to:
- Develop a strong, recognizable brand identity.
- Create a professional, user-friendly website to showcase their products.
- Design business cards that represent the brand's craftsmanship and style.
Our Approach.
Branding.
We developed a cohesive branding strategy to embody the rugged elegance of Black Lab Leather Goods. This included:
- Designing a logo that reflects the craftsmanship and artistry of their leatherwork.
- Selecting a warm, earthy color palette to represent the natural materials and traditional techniques used in their products.
- Defining brand typography that conveys professionalism and authenticity.
Website Design.
To bring their business online, we designed and developed a custom website:
- Homepage: A visually engaging landing page showcasing key products and the story behind Black Lab Leather Goods.
- Product Galleries: High-quality images of their handcrafted items to highlight their unique details and craftsmanship.
- Contact Integration: Making it easy for potential customers to connect for custom orders or inquiries.
Business Cards.
We created business cards to match the branding and style of the company:
- Clean, professional design with the logo prominently displayed.
- Use of the brand’s earthy color palette for a consistent look.
- High-quality printing to reflect the premium nature of the products.
